First Tee – Coachella Valley Mission:
To impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
Fan Engagement: The First Tee is creating deeper connections with kids and families and making golf more fun, interactive and engaging.
Diversity & Inclusion: The First Tee is reaching kids of all ages and backgrounds and is the entry point for kids and families to learn about and experience the game.
Civic Responsibility : At The First Tee, more than 1,000 PGA & LPGA teaching professionals and 25,000 volunteers work together to teach kids The First Tee Nine Core Values and life skills that help shape and impact their lives. The First Tee Nine Core Values: Honesty, Integrity, Sportsmanship, Respect, Perseverance, Confidence, Responsibility, Courtesy and Judgment.
We have a strong foundation on which to build. For 20 years, The First Tee has been changing the sport of golf and working to shape and impact the lives of kids. We are engaging the next generation of fans through unique golf experiences, signature events and strategic partnerships. The First Tee’s Founding Partners LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA, our proud media partner, Golf Channel, and our honorary chair, President George W. Bush, have all helped contribute to our success. We plan to leverage and partner with them even further to bolster our impact domestically and around the world.